Branding 101 How to Create Your Brand

 

Ahh the infamous struggle of every beginning blogger and business owner..branding.

It’s a pain at first and a little challenging, but it sure does pay off when done right. Building a brand is when you create a distinct, recognizable look and pin down your purpose and target market. Today I want to walk you through the basics of how to create your brand. I’m still in the process of truly achieving this goal, but I’ve picked up on some helpful tips that will definitely help you out!

First off, grab a pen and piece of paper. We’re about to answer some important questions!

1. What is your brand’s purpose?

The way I see it, the first thing you need to do is decide what your brand’s focus is. If you’re creating a blog, pick a topic that interests you the most. In order to achieve maximum growth you need to narrow in on one or two closely related topics.

 A helpful article on choosing your blog’s niche:  

http://www.melyssagriffin.com/blog-guide-narrowing-focus/ 

I’ll be the first to admit this is one of the hardest parts of branding for me. There’s various topics I’d love to write about, but without focus it’s nearly impossible to retain a large audience. More often than not, people go to specific blogs, for specific purposes. If you run a fashion blog they go to you for outfit ideas or perhaps the latest on trends. If you have a food blog they’re interested in finding new recipes. After making a conscious effort to, I finally narrowed my blog down to Fashion, Faith and Travel. I’d say it works for me because I can tie all of these topics closely together with my branding and by placing a heavy emphasis on fashion, regardless of topic. (Since fashion is the main focus of my blog)

2. What’s your style?

Every brand has a specific style. It has a color scheme, a vibe, a feel. To help give you an example of how this might work I’ll describe my brand below.

Brand Focus: Fashion, Faith and Travel

Brand Theme: Feminine, young, classy, modern and boho

Color Scheme: Light pink, white, black, salmon pink and rose gold

 

A helpful article on how to choose your brand’s color palette: 

How To Create A Color Palette For Your Brand

3. What’s your blog/business mission statement?

Creating a mission statement for your blog can be extremely beneficial in achieving focus. Without a definitive reason as to why you have a blog, it’ll become quite easy to be all over the place. When writing a mission statement define what your business/blog is created for, what message and content you intend to bring and a more in depth look at your brand style.

I’m going to type up my mission statement to show you how I wrote it.

 Mission Statement: My blog’s purpose is to document three core topics; fashion, faith and travel. I plan to share content ranging from outfit diaries to informational fashion posts. It is also my goal to share special places and businesses I’ve found through my travels, share my favorite places for taking Instagram pictures and the radest places I know. Finally, I would like to share my own journey with God and helpful information for his followers and fellow girl bosses. I plan to implement my feminine, boho, classy style through the businesses I share regarding the travel section or the clothes I wear in my outfit diaries, to name a few examples. My goal is to provide a feminine, boho, classy, faith centered experience through my fashion, travels and social media.

These are the three core questions we must address in order to get a firm understanding of where our brand’s headed. Now let’s take a look at the to-do’s we need to tackle next.

To-Do List:

1. Customize your website

Design your website in such a way, that it reflects your brand. Adjust colors, add a logo, make a site tagline, customize social media icons to your brand’s color scheme etc. As you make adjustments, think of ways in which you can add unique touches to your website, reflecting your brand’s style.

2. Create social media accounts

Create social media accounts on Facebook, Instagram, Pinterest, Twitter, Snapchat, Google+, Tumblr, YouTube (if you know how to create videos, or have the desire to learn) and claim your blog on Bloglovin. It’s quite a hefty list, but each platform helps tremendosly in different ways.

3. Brand your social media

Once you’ve created your accounts, (or if you already had them) begin to implement your brand. Just like in step one, on your blog.

Social Media Bio’s:

When describing yourself in your bio’s across all platforms, briefly talk about the purpose of your blog, the things you like and the city you’re from. You can further your blog’s brand by saying things you like in the bio, that tie into your brand theme.

Ex. of my Instagram bio: “Pittsburgh Fashion Blogger. Cinematographer. I love pretty things and donuts 🌷🍩 www.marahfrank.com

See how I help further my brand identity by adding in “pretty things and donuts?”

Pictures:

The other way you are going to brand your social media will be through the use of pictures. First off, you’ll want to add a professional on brand profile picture. (the same one on all platforms)

The second way is through content sharing. This is when putting thought into the pictures you share on Instagram or the pins you add to your boards becomes important. Be conscious about whether or not these things fit. They need to be relevant to your blog’s purpose and match your brand style.

For example: When I go to share a picture on Instagram or repin a picture I like, I ask myself does this fit my feminine theme? Do the colors match my blog color scheme? (on Pinterest they don’t all have to be these specific colors, but should at least complement my brand colors nicely)

The final way you can further your branding through social media is to retweet, pin, share and like content that is similar to that of your own. You’re going to use social media for a couple of purposes; to share your content, to connect with and find potential readers and to share helpful information. The best recipe for success is to blend sharing your content with sharing other blogger’s helpful and relevant content. This helps give your social media platforms added value and you’re also helping lift up other bloggers as well! 🙂

4. Create graphics you can use for sharing (Pins, Twitter, etc.) 

Once you’ve established your color scheme, brand theme and purpose you can create all of your social media following that style.

And now that you’ve done the hard work, you get to have a little fun!

The next logical step will be to create graphics you can use on your social media platforms. I know most bloggers like using Canva, but I actually prefer Picmonkey. I’ve used it for so long, I simply find it easier to use.

Here’s a tutorial on how to use PicMonkey, so you can learn the ropes:

http://www.seasonsofahomemaker.com/2013/04/how-to-use-picmonkey.html

Once you have a basic understanding of how to use it, it’s creativity time! If you need a little bit of inspiration check out my Friday Favorite’s Pinterest board. This is where most of my blog graphics are.

Here are two other blogger’s who nailed it as well:

Thirteen Thoughts: http://www.thirteenthoughts.com

White Oak Creative: https://whiteoakcreative.com/blog/

5. Create a logo 

The way I see it, the final step in the process is to create a logo. You have a couple options here. The first option is to buy a logo template from a place like Creative Market, or hire someone to make it. Or  you can try your hand at diying it using Photoshop or Picmonkey. I don’t really have a logo at the moment that I use too often. But many people do and I would recommend making one for extra branding points!

This concludes my post today on branding 101!

I hope you enjoyed reading this post and found it helpful. I’m not exactly an expert on this topic but I sure have done my research. I’ve also learned a lot through trial and error. I’d also like to think that I’m getting pretty close to developing overall a clear brand. Anyway if you like this post share this with your other blogging friends! And before you go don’t forget to follow me on all my social media accounts to stay in the loop for more fun content. Social media icons are in the footer and sidebar. See you Wednesday ladies! 🙂

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  • These tips are surely helpful!

    I never really thought about colour scheme, and it is something that I definitely have to work on!

    Thanks for sharing! Xx.

    Sarah // Beautybyrah

    • Marah Frank

      No problem, glad I could help! Color scheme is such a helpful tool in building a unique brand.